Or maybe it’s not that new. But ‘I’m starting to notice that people using brands and taglines in everyday speech is more widespread than I thought’ seemed like a boring lesson title.
I’m not talking about brands becoming the accepted word for what they represent. Band-aid, vaseline, thermos, google – boring, boring, boring, boring. I mean using the brand or tag line because the words themselves have relevance to what you are saying.
I do it myself without really noticing it. When someone asks me how something is (my drink, my meal, the temperature), I often respond with “It’s fine. It’s great. It’s Kellogg’s Just Right”. And a friend of mine responds to the question, “How are you?” with, “LG – Life’s Good.”
The following example even made it into Channel Nine’s news broadcast on Sunday night: “Many believe Nadal is Cherry Ripe to win the final tonight.” I’d never heard it used this way, let alone on a national news broadcast!
I’ve tried to research this (in the ten minutes I had free today) and haven’t found much. So, please, help me out.
Have you noticed brands and taglines being used in everyday speech? Do you use any yourself?
Very funny! i haven’t heard this that much but I am definitely going to start doing it myself! 😉
Related: in the old days people used catchphrases from TV shows (“joke Joyce”), whereas now the catchphrases often come from ads (“Not happy Jan”; “it won’t happen overnight, but it will happen” etc)
I can’t say I had taken much notice, but I think Jackie is right; there are a lot of ad catch phrases that have caught on.
I’m trying to think of something, but my mind is completely blank!
I think it’s normal that some things become part of the common vernacular over time. I’ve heard some and used “not happy Jan”, “how embarrassment”, “doh”. Apart from those, with toddlers, I can’t help singing various songs, particularly Yo Gabba Gabba and hose catch phrases have caught on like, “don’t bite your friends” and “keep trying”. I wonder if the same happened one or two Or three generations ago or if its more prolific now due to our technology. Interesting. Visiting via IBOT.
Thanks for the comments. I agree, Veronica – it’s completely normal, and necessary so that our language can change to reflect the changing world we live in.
Hoping to collect more brand/tagline examples – let the internet trawling begin!
I think I must be living under a rock because I’ve never noticed this before! But I’ll be keeping an ear out now!