I'm sure that all marketeers, practising and aspiring, are familiar with the marketing mix. Marketing 101, day one, introduction to the four Ps: product, price, promotion and place (distribution). In the realm of services marketing, add three more: ...
Treat every discussion about what you do for a living like a job interview
Someone I know recently forwarded me an email from their workplace asking for ideas for a tagline to go on a new brochure. 'A word game for you to ponder today.' I thought of a few possibilities, typed them out, and got ready to hit send. But I ...